Have you noticed the hashtag #GeckoVegas on Twitter lately? No? Then you should check it out.
From the Klout Perk description:
From the Klout Perk description:
- During a crazy night in Las Vegas, the GEICO Gecko and his new friends took a bunch of pictures. But, when they woke up the next morning, his camera was gone. Thankfully, we found it, and goodness did it have some interesting shots on it. Now you have the chance to see the pics and uncover all the things that happened that night.
I have to say this is pretty brilliant marketing. Send a cute bobblehead figure and some pictures to a bunch of people on the premise that said figure's "real life" counterpart had a wild night in Vegas and ask them to share the pictures they personally received on Twitter and Facebook to help piece together said "wild night."
The figure is adorable. My mom loves it and thinks it's hilarious. The pictures are cute (the ones I received), while some are bordering on strange (some I've seen shared on Twitter).
The whole point is to get people talking by sharing these pictures and such. It's a great marketing tool because people feel a certain necessity almost to talk about and share the pictures because they feel like someone else is depending on them to complete the puzzle. In reality, no one is relying on them to complete a puzzle and it's just a good excuse to see what pictures everyone else got. Apparently there's also the chance to win prizes for sharing your pictures, so that's another incentive.
So what do you think? Brilliant or another marketing gimmick heading toward a flop?
I was given a free product or sample because I'm a Klout influencer. I was under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.
The figure is adorable. My mom loves it and thinks it's hilarious. The pictures are cute (the ones I received), while some are bordering on strange (some I've seen shared on Twitter).
The whole point is to get people talking by sharing these pictures and such. It's a great marketing tool because people feel a certain necessity almost to talk about and share the pictures because they feel like someone else is depending on them to complete the puzzle. In reality, no one is relying on them to complete a puzzle and it's just a good excuse to see what pictures everyone else got. Apparently there's also the chance to win prizes for sharing your pictures, so that's another incentive.
So what do you think? Brilliant or another marketing gimmick heading toward a flop?
I was given a free product or sample because I'm a Klout influencer. I was under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.
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