How to Get Products to Review - BzzAgent

The first two posts in this series are available here and here.

This post will look at another great resource that encourages product testing and honest reviews:

3. BzzAgent

BzzAgent is a free to join, word of mouth marketing site that connects users/consumers (that's people like us) with products. As with Influenster, however, the products don't just magically show up on your doorstep. There is a bit of leg work both prior to and after receiving products.

One major difference between BzzAgent and Influenster is that the things you need to do before and after receiving products tend to be much less for BzzAgent than Influenster. That does not in any way, shape or form mean that you should put any less into your BzzAgent requirements than your Influenster ones. The biggest reason why there tends to be less stuff to do for BzzAgent is that they send products one at a time, instead of a whole box of goodies at once ala Influenster.

BzzAgent encourages things such as sending informational Tweets, Facebook posts and writing blog reviews of the products you receive. They also give you the option of spreading your opinions face-to-face and over the phone and have a form you fill out each time you do one of those. I think this is a plus that I wish Influenster had because I often tell people in person about the products I've been using but there doesn't seem to be a way to get credit for that on some of the other sites.

So by now I bet you're wondering how you qualify for the various products and what kind of products you might see. Like just about every other site that is based on word of mouth marketing, they want to make sure to match products with the correct people - ie they don't want to give a chocolate bar with nuts to someone who has a peanut allergy.

You take surveys about your likes, dislikes, various habits, etc. and then they match you with upcoming BzzCampaigns as they call them. If you're a match for a particular campaign you get an invitation to join. You then have the option of accepting the invitation, and thus sampling the product, or you don't have to accept it if you don't want to.

Once you receive your product(s) you just spread the word about it - what you liked, how you used it, if it was helpful, etc. You can do this by sending Tweets, posting Facebook messages and all that other good stuff I listed earlier in this post. You then fill out forms on the particular BzzCampaign page to get credit for it. The more you talk about the products and let BzzAgent know about those conversations, the more likely you are to continue to get products you qualify for in the future.

The products available to sample are all over the place. They've had BzzCampaigns for things like cereal, adult beverages (read: beers and liquor), beauty products, milk...and lots more! I've been a member since mid-August and have already participated in seven BzzCampaigns!

Do you Bzz? What has been your favorite BzzCampaign so far?